Foundations — WGE | Willis Global Education

The Culture Map — Erin Meyer
A widely used model in global business that highlights how cultures differ across communication, feedback, leadership, trust, and decision-making.

Foundational Research & Influences

Geert Hofstede — Cultural Dimensions Theory
One of the earliest frameworks for understanding how values differ across national cultures.
Edward T. Hall — High-Context vs Low-Context Communication
A foundational concept explaining how meaning is conveyed explicitly or implicitly across cultures.
Fons Trompenaars — Cultural Dimensions in Business
A practical model focused on how cultural differences affect workplace behavior and relationships.
Milton Bennett — Developmental Model of Intercultural Sensitivity (DMIS)
A framework describing how individuals develop intercultural awareness over time.

Supporting Areas of Research

Our approach is also informed by work in:

While these models provide powerful insight, they are often:

This creates a gap between understanding culture and communicating effectively within it.

WGE bridges this gap.

We translate research into four practical, trainable capabilities:

WGE 4 Pillars

Supported by 12 observable traits, our framework makes communication:

Observable • Measurable • Trainable

Our Perspective

Not Just Understanding Culture — Performing Within It

Frameworks such as The Culture Map help professionals understand cultural differences.

Foundational research by scholars such as Geert Hofstede and Edward T. Hall has shaped how we think about culture at a deeper level.

WGE builds on this foundation.

We focus on:

我們不只幫助理解文化差異，更幫助在實際工作情境中有效溝通與合作。

A family-led global communication consultancy supporting professionals, students, and organizations across cultures.
由家庭團隊領導的跨文化溝通顧問品牌

Operated by Willis Global Education, LLC (USA)