0
Skip to Content
WGE | Willis Global Education
WGE | Willis Global Education
Foundations
Pricing
Services
Home
About Us
Learner Pathways
WGE | Willis Global Education
WGE | Willis Global Education
Foundations
Pricing
Services
Home
About Us
Learner Pathways
Foundations
Pricing
Services
Home
About Us
Learner Pathways

Research & Foundations
我們的方法與研究基礎

Why This Matters

Global communication challenges are rarely about language alone.

They are shaped by:

  • Cultural expectations

  • Communication styles

  • Assumptions about hierarchy, trust, and decision-making

在全球職場中,溝通困難往往來自文化差異,而非單純的語言能力問題。

At WGE, our approach is built to address these challenges in real-world professional environments.

A Foundation of Global Research

Our work is informed by a body of research in cross-cultural communication, global leadership, and intercultural competence.

Contemporary Applied Frameworks

  • The Culture Map — Erin Meyer
    A widely used model in global business that highlights how cultures differ across communication, feedback, leadership, trust, and decision-making.

Foundational Research & Influences

  • Geert Hofstede — Cultural Dimensions Theory
    One of the earliest frameworks for understanding how values differ across national cultures.

  • Edward T. Hall — High-Context vs Low-Context Communication
    A foundational concept explaining how meaning is conveyed explicitly or implicitly across cultures.

  • Fons Trompenaars — Cultural Dimensions in Business
    A practical model focused on how cultural differences affect workplace behavior and relationships.

  • Milton Bennett — Developmental Model of Intercultural Sensitivity (DMIS)
    A framework describing how individuals develop intercultural awareness over time.

Supporting Areas of Research

Our approach is also informed by work in:

  • Communication theory

  • Adult learning & experiential learning

  • Organizational behavior and leadership development

From Theory to Practice

While these models provide powerful insight, they are often:

  • Conceptual

  • Academic

  • Difficult to apply in real-time communication

This creates a gap between understanding culture and communicating effectively within it.

The WGE Approach

WGE bridges this gap.

We translate research into four practical, trainable capabilities:

WGE 4 Pillars

  • Awareness(覺察) — Recognizing what is happening across cultures

  • Clarity(清晰表達) — Expressing ideas so others understand

  • Adaptability(調整能力) — Adjusting communication based on context

  • Connection(關係連結) — Building trust and working relationships

Supported by 12 observable traits, our framework makes communication:

Observable • Measurable • Trainable

Our Perspective

Not Just Understanding Culture — Performing Within It

Frameworks such as The Culture Map help professionals understand cultural differences.

Foundational research by scholars such as Geert Hofstede and Edward T. Hall has shaped how we think about culture at a deeper level.

WGE builds on this foundation.

We focus on:

  • What to say

  • How to say it

  • When to adapt

  • How to build trust across cultures

我們不只幫助理解文化差異,更幫助在實際工作情境中有效溝通與合作。

WGE | Willis Global Education

A family-led global communication consultancy supporting professionals, students, and organizations across cultures.
由家庭團隊領導的跨文化溝通顧問品牌

Operated by Willis Global Education, LLC (USA)